The Role of Functional and Wellness Values in Visitors' Evaluation of Spa Experiences
نویسندگان
چکیده
By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions of perceived value (functional and wellness values) in spa visitors' decisionmaking process for future behavior. Based on the framework of “quality-perceived valuesatisfaction-behavioral intention”, a field survey was conducted to test the mediating role of functional and wellness values in the case of Jinan Red Ginseng Spa located in South Korea. The findings provide further information to explain the underlying mechanisms for increasing spa visitors' behavioral intention to revisit and recommend.
منابع مشابه
Influence Factors of Spa and Wellness Tourism on Revisit Intention: the Mediating Role of International Tourist Motivation and Tourist Satisfaction
Wellness and spa tourism has recently become a marketing strategy to attract tourists. It plays an important role in hotel industry, resorts and tourist destinations. Wellness and spa services are being required by local and international tourists. The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to ...
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